Love Handles BBQ

Overview

Love Handles BBQ is a local BBQ catering and food truck business based in Ormond Beach, Florida. The goal was to create a cleaner, more useful web presence that helps visitors quickly understand the menu, catering options, service area, reviews, and contact information.

The Problem

The existing online presence had issues that made the business harder to trust and harder to book. The site had mislabeled navigation, confusing page URLs, shop and cart behavior that did not fit the business, product-style pages, placeholder-style content, and a weak catering flow.

The Direction

New Level Design Studio rebuilt the concept as a local lead-generation website focused on catering inquiries, everyday truck menu visibility, food truck events, mobile usability, local SEO, review links, and clear calls to action throughout.

Design Focus

• — Mobile-first hero with clean image banner and content below
• — Catering inquiry as the primary conversion goal
• — Everyday truck menu presented clearly without friction
• — Social proof and review links integrated throughout
• — Local SEO structure for Ormond Beach and Volusia County
• — Direct phone and contact paths visible at all scroll depths
• — Brand-consistent charcoal and red visual system

Website Goals

• — Drive catering inquiries and direct contact
• — Present the everyday truck menu clearly and accessibly
• — Build trust through social proof and awards
• — Support local discovery across Volusia and Flagler County
• — Make the mobile experience fast, clear, and easy to act on

Result

A cleaner, faster, easier-to-use demo site that presents Love Handles BBQ as a serious local catering and food truck brand while keeping the focus on booking, menu visibility, and direct contact.

Why This Matters

For a catering and food truck business, the website is where booking decisions get made. If the catering inquiry path is unclear, the menu is buried, or the mobile experience feels slow and confusing, customers book elsewhere. A focused, clean web presence turns casual online attention into direct catering inquiries — which is where the real revenue comes from. Local SEO structure and social proof integration also help the brand build long-term visibility in the Volusia County market.