Port Orange · Daytona Beach · Volusia County

Better Systems for Winning Local Business.

NLDS builds websites, lead-response systems, and practical workflows that help local businesses attract customers, respond faster, and reduce repetitive work.

See What We Can Improve Explore What We Build

FREE BUSINESS VISIBILITY TOOLS

Check Your Website and Local Visibility

Use 12 free tools to check website speed, Google indexing, structured data, local search presence, visitor behavior, and technical performance.

Prefer a second opinion instead of self-serve tools? Get a Free Website Review or a Free Local Visibility Check.

Check Your Website

No paid software required. Account-based tools are labeled clearly.

Founder-Led Studio

Port Orange, Florida

Direct work with Michael Vail — no agency handoff

What We Build

Built Around Real Business Problems

Websites, lead systems, and workflows designed around how local businesses actually operate.

Concept Builds

10+ Independent Concept Builds

Built by NLDS to show the strategy, structure, and design direction we bring to local businesses

Google Business Profile

Verified Local Business

View our profile on Google →

Where Local Businesses Lose Opportunities

Get Found

Website & Visibility

Make it easy for customers to understand the business, trust it, and contact it.

Respond

Lead Response

Capture new inquiries and make sure hot leads don’t sit unanswered.

Operate

Business Workflows

Reduce repetitive tasks and connect processes that currently depend on manual work.

Why Local Businesses Work With NLDS

Founder-Led Studio

Work directly with Michael Vail — no bloated agency handoff, no generic template process.

Built for Local Businesses

Structured around services, locations, calls, quote requests, and the way customers actually browse.

Practical Before Complex

We solve the specific problem first instead of adding unnecessary technology.

Clear Scope & Pricing

Starter, Core, and Pro Website packages make it clear what you're getting and what it costs.

Built to Connect

Websites, forms, lead intake, notifications, and business tools can work together instead of operating separately.

Ongoing Support

Every launch includes 90 days of review and fine-tuning, with Website Care available after that.

Website Care proof graphic showing a custom realtor website by New Level Design Studio

Real launch example — live website built for Wynne-Iaconis Realty.

WHAT A WEBSITE SHOULD DO

A website that works turns visitors into inquiries.

A strong website should clarify what you do, build trust quickly, guide visitors toward action, and stay sharp after launch.

Clear Message

Explain what you do in seconds. Visitors should know who you are, what you offer, and why it matters.

Premium Presentation

Look established before people compare. Clean design, sharp visuals, and consistent branding signal professionalism.

Local Visibility

Build the foundation for people in your market to find you. A structured, fast, and properly built site is the starting point for local search.

Ongoing Support

Keep the site sharp after launch. A website that never changes starts to feel forgotten.

WHAT WE HELP FIX

Common Problems We Solve

Most local businesses do not lose leads because they are bad at what they do.

Website does not reflect the quality of the business

Customers cannot quickly understand what the company offers

New inquiries sit too long before someone responds

Staff repeatedly copy information between tools

Important follow-ups depend on someone remembering

Website, forms, inbox, calendar, and other tools operate separately

No clear view of what needs attention

See What We Can Improve

Serving Port Orange, Daytona Beach, Ormond Beach, New Smyrna Beach, Volusia County & Central Florida

Built for contractors, restaurants, coffee shops, salons, real estate, fitness, and local service providers

What We Build

Websites

Custom websites designed around trust, local visibility, and conversion.

See Services

Lead Systems

Systems that capture, route, notify, and help businesses respond to incoming leads faster.

See the Lead Response System

Business Workflows

Practical automations for repetitive processes, follow-up, reporting, and information movement.

See Business Systems

Website & System Care

Ongoing checks, maintenance, improvements, and support.

See Website Care

FEATURED CONCEPTS

Home Services · Industry Demos

Built for Local Service Businesses

Different industries need different customer journeys. These concepts show how strategy, design and motion change with the business.

Precision Line Roofing industry demo website, desktop view of the storm-ready roofing hero

Precision Line Roofing industry demo website, phone view

Roofing Website ConceptIndustry Demo / Concept Build

Precision Line Roofing

A premium Florida roofing concept built around homeowner trust, roof inspections and a clear path to requesting service.

Inspection-first conversion path
Premium charcoal and copper visual system
Trust-driven service structure

View Concept Case Study

Industry Demo · Concept build by NLDS · Not a client project.

Arctic Airworks industry demo website, desktop view of the opened HVAC condenser hero

Arctic Airworks industry demo website, phone view of the opened condenser

HVAC Website ConceptIndustry Demo / Concept Build

Arctic Airworks

An interactive HVAC concept built around Florida heat, whole-home comfort and system clarity.

Condenser transformation scroll hero
Whole-Home Comfort Network sequence
Mobile-first motion with a reduced-motion fallback

View Concept Case Study

Industry Demo · Concept build by NLDS · Not a client project.

We don’t design the same website twice.

Precision Line Built around trust, inspections and homeowner confidence.

Arctic Airworks Built around comfort, system clarity and interactive storytelling.

Same strategy discipline. Different business problem. Different solution.

LeadStrike

A Hot Lead Shouldn’t Wait for Somebody to Notice It.

LeadStrike helps roofing, HVAC, and plumbing companies capture website inquiries and get the lead details to the team right away.

LeadStrike handles a focused lead-response problem. Business Systems is custom work built around your existing tools and processes.

Explore LeadStrike

FOUNDER-LED STUDIO

Work directly with the person responsible for the strategy, build, and final result.

New Level Design Studio is founder-led by Michael Vail. That means the strategy, design direction, and quality control do not get passed through layers of account managers. You work directly with someone focused on making your business clearer to customers and easier to run — from the website to how new inquiries are handled.

Meet Michael

Michael Vail, founder and creative director of New Level Design Studio

THE NLDS METHOD

Find the Bottleneck. Build the Fix. Measure What Changed.

Understand

We learn how the business runs today: how customers find you, how inquiries arrive, and who handles what.

Identify

We pinpoint the bottleneck that costs the most, whether that is the website, lead response, or repeated manual work.

Simplify

We narrow the fix to the smallest change that solves the problem.

Build

We build the website, lead system, or workflow around how your team already works.

Test

We test it with realistic scenarios before it goes live.

Improve

After launch, we look at what changed and keep refining.

Website Packages

Starter Website

$499Starting at

A clean one-page website for a new or small local business.

Core Website

$899Starting at

The best fit for most local businesses that need clearer services and stronger trust.

Pro Website

$1,499Starting at

A deeper website system for multi-service or higher-ticket businesses.

Website Care

$99/moFrom

Monthly updates and checks that keep the site sharp after launch.

View All Packages

Every build includes launch support and First 90 Days check-ins.

Looking for LeadStrike or a custom business system?

See What We Can Improve

SELECTED WORK

A Few Projects Built to Raise the Standard

Concept builds created by New Level Design Studio to show the strategy, structure, and design direction we would bring to this type of local business — and how a stronger website improves trust, clarity, and customer decision-making.

Roofing Contractor — Concept Build

DH Luxury Roofing

Most roofing sites look dated and aggressive. This concept shows the alternative — video-led hero, inspection CTA, and mobile-first lead capture.

View Concept

Law Firm — Concept Build

Volusia Legal Group

A professional-services concept built around clear practice-area messaging, trust signals, and an easy consultation request path for local clients.

View Concept

BBQ Catering & Food Truck — Concept Build

Love Handles BBQ

Booking was buried and mobile flow was weak. Rebuilt around catering inquiries, a food truck events page, and direct contact paths.

View Concept

View All Work

Restaurants, contractors, law firms, real estate, fitness, and more.

What Clients Say

Real feedback from businesses we’ve worked with.

Google Review

“Michael did a great job designing our website! He was professional, creative, prompt, and very easy to work with. We are very happy with the finished product and would highly recommend him for website design.”

Eileen Wynne & Joe IaconisRealtors, Worth Clark Realty

View on Google

AFTER LAUNCH

Websites Need Attention After Launch.

After your website goes live, it still needs small updates, checks, refinements, and support to stay sharp. Our Website Care plan helps local businesses keep their site maintained without needing a full redesign every time something changes.

Ask About Website Care

Website Care

Starting at $99/mo

—Monthly website check
—Small content updates
—Link and form checks
—Basic performance review
—Priority support
—Ongoing site polish

Not Sure What Needs Fixing First?

Tell us where the business feels slow, disconnected, outdated, or overly manual. We’ll look at the problem and tell you what we’d improve first.

See What We Can Improve

No commitment. Just a direct, honest look.

Something in Your Business Could Work Better.

It might be your website. It might be how leads are handled. It might be a process your team repeats every day. Start with the problem — we'll figure out whether there's a practical way to improve it.

See What We Can Improve