SELECTED WORK
These projects show website strategy, design direction, and conversion structure for local-business industries. Concept builds are independent demonstrations, not commissioned client work unless labeled otherwise.
Concept builds are independent demonstrations created by New Level Design Studio to show website strategy, design direction, and conversion structure. They were not commissioned by, affiliated with, or endorsed by the businesses named unless a project is explicitly labeled Client Work.
How to Read the Work
What the website needs to communicate and why.
How the page guides visitors from first impression to inquiry.
How visuals, copy, proof, and calls-to-action make the business easier to choose.
HOME SERVICES
Industry Demos · Concept Builds
Different industries need different customer journeys. These concepts show how strategy, design and motion change with the business.
A premium Florida roofing concept built around homeowner trust, roof inspections and a clear path to requesting service.
Industry Demo · Concept build by NLDS · Not a client project.
An interactive HVAC concept built around Florida heat, whole-home comfort and system clarity.
Industry Demo · Concept build by NLDS · Not a client project.
ALL WORK
Custom real estate website built for listing presentation, local authority, lead capture, and long-term growth.
Independent REALTORS® often rely on a brokerage profile page or third-party listing sites — pages they don't own, can't fully customize, and that don't build long-term authority for their own name and business.
A custom real estate website built for listing presentation, local authority, lead capture, and long-term growth, with dedicated listing pages, automated lead email routing, a built-in Resource Center with a Seller Readiness Score tool, Google Search Console setup, and Google Reviews/social integration.
Custom real estate website · Listing pages · Lead capture forms · Automated lead email routing · Resource Center · Seller Readiness Score · Google Search Console setup · Google Reviews/social integration · Mobile-first design
Demonstrates a cinematic, trust-first website for a premium remodeling contractor.
Most contractor websites rely on predictable templates — stock imagery, service card grids, and a generic call-to-action. No sense of craftsmanship, no project confidence, no reason to choose one firm over another.
A cinematic contractor website concept built around full-screen construction video, scroll-driven storytelling, a pinned three-scene narrative, and a premium multi-step consultation flow.
Cinematic full-screen video hero · Pinned scroll narrative (Plan · Build · Deliver) · Metrics animation · Editorial featured project · Multi-step consultation form · Responsive WebM/MP4 media · GSAP + Lenis motion system
Shows how a catering and food truck business can make booking and menu browsing effortless.
Local BBQ catering and food truck business with an existing online presence that made booking harder than it needed to be — weak catering flow, unclear menu, and no strong mobile conversion path.
Rebuilt as a local lead-generation website focused on catering inquiries, everyday truck menu visibility, food truck events, mobile usability, local SEO, social proof, and direct contact paths.
Homepage direction · Truck menu page · Catering inquiry flow · Food truck events page · Mobile-first layout · Local SEO structure
Explores a cleaner, mobile-first website direction for a local restaurant.
Many local restaurant websites feel outdated, cluttered, or hard to use on mobile. Customers want to quickly understand the food, atmosphere, location, hours, and how to take action.
Designed a cleaner restaurant website experience with stronger visual hierarchy, clearer menu presentation, premium atmosphere, and direct customer paths for viewing, contacting, or visiting.
Restaurant landing page · Mobile-responsive layout · Menu presentation · Local business positioning
Shows how a coffee shop website can cover ordering, wholesale, and café visits in one homepage.
Most local coffee shop websites feel generic, outdated, or limited to a simple menu page. A specialty roaster needs to communicate craft, origin sourcing, café experience, wholesale capability, and ecommerce — all in one polished home.
A premium coffee shop website concept with a full editorial homepage: hero, product sections, coffee finder, seasonal features, café visit details, wholesale inquiry positioning, journal cards, newsletter, and mobile-first design.
Homepage design · Product section structure · Café visit section · Wholesale inquiry section · Journal layout · Mobile-responsive build
Demonstrates what a local smoothie and juice bar website can look and perform like.
Most local smoothie shops rely on Instagram, an outdated PDF menu, or a weak Google Business profile. Customers cannot quickly see menu options, pricing, hours, location, or how to order — so they move on.
A mobile-first concept built around the three things a smoothie shop customer needs most: what is on the menu, where the shop is, and how to order or visit.
Website concept · Menu structure · Featured product layout · Mobile ordering flow · Local SEO foundation
Demonstrates a direct, quote-ready landing page for a roofing contractor.
Website was outdated, hard to navigate on mobile, and missing clear paths for visitors to request a quote.
Built a direct landing page with service breakdown, social proof, and a simple quote request form.
Landing page design · Quote form · Mobile layout · Local SEO structure
Explores a more premium, appetite-first website direction for a local restaurant.
Many restaurant websites feel outdated, cluttered, or hard to use on mobile. Customers want to understand the food, vibe, location, and hours without friction.
A premium restaurant website concept with a polished editorial layout, mobile-first structure, clear menu presentation, and direct paths to customer action.
Restaurant landing page · Mobile-responsive layout · Menu and location clarity · Local business positioning
Demonstrates a reliable, quote-focused website for a lawn care business.
Many local lawn care websites feel generic, outdated, or unclear about what services are offered and how to request a quote. Homeowners want to quickly understand the work, see professionalism, and take action without confusion.
A clean, quote-focused website with a video-led hero section, clear service breakdowns, and direct calls to action. Built to make the brand feel reliable, approachable, and ready for homeowners looking for dependable lawn care.
Local service landing page · Hero video integration · Quote-focused CTAs · Mobile-responsive layout
Shows how a landscaping business can present services and service areas clearly.
Many landscaping websites feel generic, outdated, or unclear. Potential customers want to understand services, service areas, project quality, and contact options before reaching out.
A clean local-service layout with strong visual hierarchy, clear service framing, and mobile-first conversion paths built around trust and inquiry generation.
Landscaping landing page · Mobile-responsive layout · Service presentation · Local business positioning
Demonstrates a stronger trust-first website for a premium roofing company.
Many roofing websites feel dated, aggressive, or hard to trust. Homeowners need to quickly understand inspection options, repair and replacement services, storm damage support, financing, and how to request help without pressure.
A premium roofing landing page concept with a video-led hero, clear inspection CTA, slate and charcoal visual system, service cards, financing and insurance support, local service-area positioning, and mobile-first lead capture.
Roofing landing page · Hero video integration · Lead form · Service-area section · Mobile-responsive layout
Shows how a local law firm can build credibility and simplify consultation requests.
Many local law firm websites feel either overly corporate or visually neglected. Potential clients need to quickly understand practice areas, feel confident in the firm's credibility, and find a clear, low-friction way to start a conversation.
A professional-services website concept with clear practice-area messaging, attorney introduction, trust signals, client process overview, and a simple consultation CTA — built for Port Orange and Volusia County.
Law firm landing page · Practice area section · Attorney introduction · Client process overview · Mobile-responsive layout
Explores a booking-focused website and brand system for a med spa.
Needed to compete with larger competitors but had no unified brand or booking-focused web presence.
Created a full website and brand system with soft clinical elegance, clear service pages, and booking-focused structure.
Website design · Brand system · Service pages · Booking flow
Demonstrates a simple, direct-booking website for a one-location salon.
No website at all. Booking happened through social DMs, which made it hard to manage and easy to miss.
Built a clean, one-page website with service list, pricing, hours, and a direct booking link.
One-page website · Service list · Booking link integration · Mobile layout
A premium hair and nail salon concept built to show how a local beauty business can turn services, trust, reviews, and booking information into a polished online presence.
Local salons often rely heavily on Google, Facebook, word-of-mouth, and scattered photos. That can work, but it does not always give new clients one clear place to understand the services, trust the experience, and know how to book.
A premium editorial salon concept with a calm visual system, clear service structure, mobile-first booking flow, review-ready trust sections, and a stronger first impression for beauty clients.
Editorial hero section · Service cards for hair and nails · Specialist-focused section · Color-supported gallery · Review section · Mobile-responsive layout
Demonstrates a cinematic, motion-driven website concept for a premium local barbershop.
Local barbershop websites tend to default to generic templates or a bare listing page — no atmosphere, no motion, and no sense of the craft happening in the chair.
A cinematic barbershop website concept for a fictional shop, Ironwood & Blade, built around a charcoal, bone, and ember-red editorial system, scroll-driven motion, grayscale-to-color team photography, and a booking path built entirely around getting into a chair.
Cinematic hero entrance animation · Scroll-triggered section reveals · Grayscale-to-color team cards · Services, pricing & hours sections · Persistent mobile booking CTA · Reduced-motion support · Mobile-first responsive build
Demonstrates a premium pool design and construction website built for high-ticket outdoor-living businesses.
Premium pool design-build companies sell six-figure outdoor environments, but most of their websites still look like a general contractor's — stock imagery, generic service grids, no sense of the craftsmanship or scale of the finished work.
A premium pool-company website concept built around cinematic photography, an editorial project gallery with per-project specs, and a scroll-driven motion system pitched at the same level as the pools themselves.
Full-bleed photographic hero · Editorial project gallery · Project detail pages with specs · Scroll-driven motion system · Process page · Mobile-first responsive build
Explores a more premium digital presence for a luxury coastal real estate brand.
Luxury real estate buyers and sellers along Florida's Atlantic coast expect a digital experience that matches the caliber of the homes they are considering — not a generic listing template that looks like every other agency in the market.
A full multi-page luxury real estate website concept with a 4K video hero, curated property collection with filter and detail pages, buyer and seller advisory pathways, six-market area structure, principal profiles, and a Calendly-powered private consultation flow.
4K video hero with scroll parallax · Property collection and detail pages · Buyer and seller advisory pages · Six coastal market structure · Principal profile pages · Private consultation flow · Mobile-first responsive build
Shows how a boutique real estate agency can present itself with editorial polish.
Most coastal real estate websites feel like repainted MLS portals — no editorial hierarchy, no scroll motion, no sense of who the agency is or what makes them worth a conversation.
A single-page boutique real estate experience with a GSAP-animated split-screen hero, horizontally pinned featured property scroll, neighborhood editorial grid, sell/buy tab advisory section, and a five-step consultation methodology.
Editorial split-screen hero · GSAP scroll animation system · Featured property horizontal scroll · Neighborhood editorial grid · Sell & Buy tab advisory section · Our Method trust section · Brand token design system · Mobile-first responsive layout
Demonstrates a calm, private-feeling website for a luxury real estate brand.
Luxury real estate clients do not respond to generic property websites. They need an experience that feels curated, calm, and aligned with the value of the homes being represented — not a standard listing template.
A premium editorial real estate website with refined typography, image-led property presentation, clear buyer and seller pathways, market-area structure, and a private consultation flow designed to build trust before the first conversation.
Luxury real estate website concept · Homepage system · Featured property layout · Buyer and seller pathways · Market-area structure · Private consultation flow · Mobile-first responsive build
Shows how a real estate listing website can make properties easier to browse and inquire about.
Property listings were buried in generic templates. Buyers could not quickly see what was available or how to reach the agent.
A premium coastal real estate listing website concept with featured listings, property search, agent contact paths, and showing request flow.
Listing page design · Agent profile section · Contact form · Mobile layout
Demonstrates a simple, membership-focused website for a local gym.
Social media presence was strong but there was no website to direct traffic toward. Potential members had nowhere to learn about classes or pricing.
Built a sharp, minimal website with class schedule, pricing tiers, and a clear membership call to action.
Website design · Class schedule · Pricing page · CTA structure
We work with local businesses across Volusia County. Tell us what you are building and we will see how we can help.
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