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BBQ Catering / Food Truck Website · Concept Build
Love Handles BBQ
A local BBQ catering and food truck website concept built to make the menu, catering inquiries, reviews, and contact options easier to find — created by New Level Design Studio for Love Handles BBQ in Ormond Beach, Florida.
Independent website concept created by New Level Design Studio. This project was not commissioned by, affiliated with, or endorsed by the business named unless explicitly stated otherwise.
Category
BBQ Catering / Food Truck Website
Location
Ormond Beach, FL
Deliverables
- — Homepage direction
- — Everyday truck menu page
- — Catering inquiry flow
- — Food truck events page
- — Contact page
- — Local SEO structure
- — Mobile-first layout
- — Review / social proof links
- — Netlify demo deployment
Overview
Love Handles BBQ is a local BBQ catering and food truck business based in Ormond Beach, Florida. The goal was to create a cleaner, more useful web presence that helps visitors quickly understand the menu, catering options, service area, reviews, and contact information.
The Problem
The existing online presence had issues that made the business harder to trust and harder to book. The site had mislabeled navigation, confusing page URLs, shop and cart behavior that did not fit the business, product-style pages, placeholder-style content, and a weak catering flow.
The Direction
New Level Design Studio rebuilt the concept as a local lead-generation website focused on catering inquiries, everyday truck menu visibility, food truck events, mobile usability, local SEO, review links, and clear calls to action throughout.
Design Focus
- — Mobile-first hero with clean image banner and content below
- — Catering inquiry as the primary conversion goal
- — Everyday truck menu presented clearly without friction
- — Social proof and review links integrated throughout
- — Local SEO structure for Ormond Beach and Volusia County
- — Direct phone and contact paths visible at all scroll depths
- — Brand-consistent charcoal and red visual system
Website Goals
- — Drive catering inquiries and direct contact
- — Present the everyday truck menu clearly and accessibly
- — Build trust through social proof and awards
- — Support local discovery across Volusia and Flagler County
- — Make the mobile experience fast, clear, and easy to act on
Result
A cleaner, faster, easier-to-use demo site that presents Love Handles BBQ as a serious local catering and food truck brand while keeping the focus on booking, menu visibility, and direct contact.
What This Concept Demonstrates
- — A clearer catering inquiry path so booking decisions do not stall.
- — A mobile-first experience built for how customers actually browse a menu.
- — Local SEO and social proof structure built for long-term visibility in Volusia County.
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