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Pool Design & Construction Website · Concept Build
Liquid Legacy Pools
A premium pool design and construction website concept created by New Level Design Studio to show how a high-ticket outdoor-living business can present craftsmanship, finished work, and a clear consultation path with the polish its projects deserve.
Independent website concept created by New Level Design Studio. This project was not commissioned by, affiliated with, or endorsed by the business named unless explicitly stated otherwise.
Category
Pool Design & Construction Website
Deliverables
- — Website concept
- — Full-bleed photographic hero
- — Editorial project gallery
- — Project detail pages with specs
- — Process page
- — Mobile-responsive layout
- — Live Netlify demo
Overview
Liquid Legacy Pools is a concept case study created by New Level Design Studio to explore what a luxury pool design-build company's website could look like at the high end of the outdoor-living market — cinematic photography, an editorial project gallery, and a scroll-driven motion system built to match the scale of a six-figure pool project.
The Problem
Premium pool builders sell six-figure outdoor environments, but most of their websites still read like a general contractor's — stock photography, generic service cards, no sense of the craftsmanship or scale of the finished work. Homeowners researching a project this size expect the site to feel as considered as the pool itself.
What This Concept Demonstrates
- — A cinematic, editorial presentation built for six-figure project budgets.
- — A project gallery structured around individual case studies — location, investment range, timeline, materials.
- — A scroll-driven motion system that reads as resort-level as the finished pools.
The Direction
The concept uses a full-bleed photographic hero, a project slider with individual case-study pages for each build, and considered scroll pacing modeled on high-end hospitality and landscape sites. Every project page carries its own investment range, timeline, and materials list, so the level of craftsmanship is communicated before a homeowner ever picks up the phone.
Design Focus
- — Full-bleed photographic hero with editorial typography
- — Project gallery with individual case-study pages
- — Investment range, timeline, and materials per project
- — Scroll-driven motion system
- — Mobile-first responsive layout
- — Premium, resort-inspired visual system
Website Goals
- — Help prospective clients gauge project scale and investment quickly
- — Present finished work with the same polish as the pools themselves
- — Make requesting a consultation feel like the natural next step
- — Support local discovery for a high-ticket, considered-purchase service
- — Drive consultation requests, not just browsing
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